"CSR is moving into a new phase where companies are integrating social impact and purpose into their operations. It's moving away from being a siloed function and is a part of the business." - Danielle Holly
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Danielle Holly (@dholly8), CEO of Common Impact (@CommonImpact), about the organization’s work to build corporate social responsibility (CSR) and employee volunteer programs for companies that deliver real value to both the private and social sectors. Danielle talks about the transformation she’s seen in corporate social responsibility (CSR) over the past ten years from being a siloed function to being integrated into all parts of the business, and in particular how business units are increasingly using skilled-based volunteerism as a talent development experiential learning tool. Jamie and Danielle also discuss how companies and community organizations are measuring the real value of skills-based volunteer programs.
About the Author
As Director of Marketing at MicroEdge + Blackbaud, Jamie Serino is responsible for driving market leadership, demand generation, branding, strategic events and communications for the Foundations & Corporate Markets group. For more than 15 years, Jamie has developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries including financial services, network security, CRM, Internet telephony and HR/Recruiting technology. Jamie began his career working with nonprofit organizations that served people with developmental disorders and mental illness. In addition, he has helped nonprofit organizations promote causes related to disaster preparedness, pediatric cancer, clean energy and ocean conservation. Jamie holds a B.A. in Psychology from Binghamton University.Follow on Twitter More Content by Jamie Serino