"The companies that are becoming more responsible and actually trying to solve the problems that business created are the companies that people want to buy from, that people want to work for, and they want to live in communities that these companies are operating in." - Mark Monchek
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Mark Monchek (@MarkMonchek), Chief Opportunity Officer at Opportunity Lab (@OppLab), about Opportunity Lab’s approach to empowering conscious leaders to make a difference in the world. Mark talks about how companies are increasingly acknowledging the role they have to play as global citizens, why measuring their impact is important, and what immigration and a house fire taught him about how purpose-driven organizations can network to achieve more. Mark also discusses his work helping a financial firm holistically recover after 9-11 and how that transformed his understanding of the “success DNA” of organizations – an experience that continues to guide his work with organizations today.
About the Author
Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.Follow on Twitter More Content by Jamie Serino