"Our data is really aligning around the notion that feminine values in our view, are an operating system for a 21st-century competitive advantage." - John Gerzema
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with John Gerzema (@JohnGerzema), Chairman and CEO of BAV Consulting (@BAVConsulting), and an internationally recognized theorist on consumerism and its impact on growth, innovation and strategy. John discusses his recent research on modern leadership that surveyed 64,000 people across 18 countries, which laid the foundation for his latest book, The Athena Doctrine. John's research revealed that globally, people prefer leaders that have skills such as empathy, compassion, collaboration and influence over aggression, power and egotism - a phenomena they are calling "soft-power movement." John also discusses how corporations are responding to social change and the role they can play in contributing to social good, filling gaps that government can no longer fill through establishing the coexistence of purpose and profit.
About the Author
As Director of Marketing at MicroEdge + Blackbaud, Jamie Serino is responsible for driving market leadership, demand generation, branding, strategic events and communications for the Foundations & Corporate Markets group. For more than 15 years, Jamie has developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries including financial services, network security, CRM, Internet telephony and HR/Recruiting technology. Jamie began his career working with nonprofit organizations that served people with developmental disorders and mental illness. In addition, he has helped nonprofit organizations promote causes related to disaster preparedness, pediatric cancer, clean energy and ocean conservation. Jamie holds a B.A. in Psychology from Binghamton University.Follow on Twitter More Content by Jamie Serino